Signed Copy of BrandJitsu™

The methodology for finding the truth about what you do and saying it out loud. Now available: personalized and signed by the author.

Most brands waste their money on the surface — the logo, the tagline, the website — before figuring out what's underneath. BrandJitsu is the fix. Drawn from two decades of agency work with founders, startups, and stubborn legacy brands, it's a practical methodology for finding the truth about what you do, who you do it for, and why anyone should care. Every copy ordered here is personalized and signed by the author.

BrandJitsu: Move Your Brand From 'Meh' To Memorable is a practical, voice-forward guide to building a brand that actually lands. Drawn from more than twenty years of agency work at Make More Creative, it strips away the corporate jargon and the branding theatre and gets to the real question: what's the truth about what you do, and how do you say it out loud? Using the iceberg as a frame — what's visible above the surface is only a fraction of what matters — BrandJitsu walks readers through the deeper work most brands skip. Vision, purpose, values, the DNA of who you are. Then, and only then, the surface: the name, the logo, the website, the messaging. Written for founders, creatives, marketers, and anyone who has ever tried to explain what they do and watched the other person's eyes glaze over. Published by Dundurn Press. Every copy ordered through this site is personalized and signed by the author. Add a dedication at checkout.