michael dargie · author · calgary
Writer,
in suburbia,
mostly.
Author of BrandJitsu® (Dundurn Press). At work on PitchJitsu™: Opening Minds and Wallets (2027) and the Dean Shield novels — Pacific Northwest crime fiction, mostly wet. Keeping notes on work, home, and the slow art of paying attention.
one hundred days
writing 26 · doodles 26 of 100

Available now
BrandJitsu
A practical book
A practical guide to the discipline of building a brand that actually sticks — written for founders, marketers, and creatives who want to stop chasing trends and start leaving a mark.
recent articles
all articles ↗- 100 Days — Doodling
Giraffe Adjacent
Inspired by the pair of derpy pronghorns I saw on my drive back from Medicine Hat today. They are closer to giraffes than any other animal. Huh. The more you know.
- 100 Days — Writing
Highway Man
Tom Cochrane rode the highway all night long. I did it in the daytime, like a grown-up, and I stopped for snacks. Three hours from Medicine Hat, a lot of cows, and exactly two pronghorn.
- 100 Days — Writing
Same People
Expanding a business is expensive, risky, and frankly scary. My message to these brave souls never changes, and it has less to do with markets than with telling the truth.
- 100 Days — Doodling
The Beast
The last of the CatFest Doodles.
the library · 163 pieces · 83,133 words
Eight categories,
one hundred and sixty-three pieces.
- 100 Days — WritingA piece of writing a day for one hundred days — small, finished things, shipped before they get precious. Showing up at the desk on a schedule and letting momentum do what waiting for the muse never has. Some will sing. Some hum. All will ship.
- 100 Days — DoodlingA doodle a day for one hundred days — getting the doodle engine back up and running. Learning, exploring, experimenting on a schedule, because consistency matters more than perfection. Pen first, dignity second.
- EssaysLong-form pieces on memory, attention, and the quiet practice of writing.
- AdventuresTravel, motorcycles, and the wide shape of a well-spent life.
- Camp CovidDispatches from hotel quarantine — one small room, many rooms inside it.
- Work & CreativityBuilding things, shipping them, and starting again.
- Life at HomeSuburbs, routines, roasted chickens, and the small comedy of cohabitation.
- The Writer's DeskChair, cursor, and the occasional Elden Ring death.
