BrandJitsu and the 7-Touch Exploding Brand Technique

Years of experience working with Fortune 500 brands, coupled with two decades of helping startups and entrepreneurs show up in the world like the big guys, Michael will leave you with simple, ready-to-use, practical and effective techniques to find your story and build your kickass brand like a pro.

Michael holds black belts in two styles of Japanese Jujitsu – so he knows the jitsu.

Effectiv | MNP | ATB Entrepreneur’s Centre | UCC Terrace, Manila | STEM Learning Lab

“Thank you for the excellent presentation at ATB. Your examples were clear and for once I feel like I have a good handle on the concept of branding.”
—Janet, Entrepreneur

“Michael’s session ‘So, You Want to Start a Podcast’ was fun, informative and professional. In one hour I learned how to not only start a podcast but do it successfully and professionally.”
—Marco Iafrate, Speaker

“I must say I have attended a number of these types of sessions and this is the best I have attended. I was talking to a lady on the way out and she pointed out the same thing. Thank you for your fine work.” —Gerald, Entrepreneur

“Thank you kindly for the informative session at ATB this afternoon. I found it to be practical and concise with some very helpful tips and tricks.” —Whitney, Entrepreneur

Every once in a while you meet a talented individual and you find yourself saying ‘I was completely impressed, and I will work with them again, and again‘ — Michael is exemplary at what he does.

If you haven’t attended one of his BrandJitsu: Find Your Story sessions, I have to describe how amazing he is at helping you with getting to the core message that you need to take to the street. It is a collaborative experience. The process is akin to starting with a lump of clay, and chiseling away at the excess until you have removed all the elements that do not contribute to the company message. After the session you are left with a precise cognitive message that make sense.

I felt so strongly about this that I referred Michael to three business associates knowing he was exactly what they needed. I’ve also just booked our team to attend his BrandJitsu: Point of View session because I want to improve our internal language about our logo, brand, and have a cohesive message that we can deliver to our clients. Thanks Michael!

When we were looking for an expert to join our cohort of teachers on how we can use and create video and social media to spread our message of STEAM, I immediately thought of Michael Dargie. He connected right away to our group with his humor and expertise.

Michael eased teacher concerns with his examples and gave excellent advice and encouragement, building teacher confidence in their ability to take on these challenges.

Thanks Michael! I can’t wait to see the amazing things we make.

Kat Phelan, Stem Learning Lab

Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind.

He not only creates the most compelling brands – he crafts brand strategy that becomes an integral part of your business DNA, your goals, ambitions and values. He is expert at what he does – gently but firmly leading his clients to discover the road they really should be taking.

Every time that I’ve seen Michael in action his creative strategy blows my mind. To add to the mix, he is a superb storyteller and teacher. His enthusiasm for what he does shines in everything he does.

Neville Chamberlain, Britewrx

I recently experienced Michael Dargie speak on the topic of BrandJitsu; Wow! What a great speaker and teacher able to impart an abundance of knowledge in a way I could understand and use immediately.

His strategy is simple, yet when he breaks it down it really makes you think about your brand in a whole new light. After his class not only did I had a ton of new and exciting ideas, I was filled with renewed energy and motivation to take my brand to the next level!

If you have a chance to see Michael speak, don’t miss it. Highly recommended!

Michael is a creative problem-solver to his very core. As a communicator he can sort out what to say and how to say it. As an artist, he brings creative mastery, as a team member he brings the highest degree of personal and professional dedication.

Very few people have the kind of ability and willingness to forge a path through the status quo with intention, sincerity and insight that Michael brings to the table.

When I first met with Michael, I didn’t feel I was even ready to start branding. Then he asked me my story and showed me that my brand was already part of me—he just needed to shine a light on it so I could see it too.

Carrie A. Tuttle, Carrie A. Tuttle, Coach

You remember that terrier from those Kibbles and Bits commercials? Well, that’s Michael. I’ve never seen anyone with so much creative energy.

It is impossible to sit down and discuss an idea with him and not believe in short order that it’s not only possible, but a moral imperative to make it so.

Dallas Paquette, Lift Renovations

Michael’s 7-Touch Exploding Brand Technique™ is as entertaining and engaging as you could wish from a theatre athlete; it outlines a clear, logical, and sometimes surprising line of progression to brand development and deployment following his mantra: ‘Keep it Simple’. I came away from the session excited to revisit the way I think about my story.

Jessica Webber, All the Things

Michael’s talk about his ‘7-Touch Exploding Brand Technique™’ was a blast—he’s very informative and funny, like a down to earth Brand Samurai.

Scott Pym-Hember, The Company Inc.

Michael’s talk on BrandJitsu was not only informative but also engaging and entertaining. He was extremely generous about sharing his knowledge and really captured the essence of what it means to have a standout brand.

He gave the audience bite-sized, actionable steps that we could start using to build out our brand’s personality right away.

Angela Merzib, Brand Strategist

Michael Dargie is expressive, bold, exciting and overall joy to watch.

You can tell he cares about his audience and wants entrepreneurs, solopreneurs, and business-owners alike to have easy-to-use tools to build their brand and tell our story; inspiring us to achieve even higher levels personally and in business.

I can’t wait for more talks and content around BrandJitsu!

In the last year or so, I have attended a number of presentations, speeches and conversation nights about podcasting. What makes Michael’s talk different is his truly unique perspective, as someone who is working on two successful podcasts.

I really enjoyed his relaxed presentation style that invited questions and kept the atmosphere fun, but at the same time, his presentation was very structured which ensured everyone walked away with a solid knowledge base of the topic.

Jennifer Radke, I Wish I Were Me

Michael Dean Dargie captains a boutique creative agency called MD&A INC. // Make More Creative specializing in brand strategy and creative collaboration—the primary goal is to ‘make more creative’ in the world, and help people and businesses tell their story.

Over his career he has enjoyed work as a Starving Artist™, Adult Educator, Entrepreneur, Managing Editor, Visual Communication Manager, Communications Director, Creative Director, and VP of Communications for companies in Western Canada and Pacific Northwest.

Michael has worked with some of the top branding agencies in the world, countless entrepreneurs, and dozens of Fortune 500 companies to help shape and share their message to inspire their customers.

During the last 25 years Michael has been leading companies through end-to-end creative strategies so they can connect meaningfully with their own brand, and better serve their customers.

He inspires audiences from small corporate groups to theatres of hundreds in the art of thinking differently and living a life more creative.

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